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It’s no secret that one of the best ways to get more traffic to your Etsy shop is by using Pinterest. Because Pinterest is a visual search engine, showcasing your work outside of Etsy for millions and millions of people can have a tremendous effect on the views your shop gets.
That’s all fine and good, but you can’t get traffic without having pins! And by pins, I mean good-looking pins that appeal to your target audience.
Creating visually appealing Canva pins for Pinterest can have a significant impact on the traffic to your Etsy shop. By utilizing Canva’s design tools and following best practices for creating Pinterest pins, you can create pins that will attract the attention of your target audience, increase your shop views, and ultimately lead to increased sales.
I am going to walk you through creating Pinterest pins using Canva that will EXPLODE your shop views and increase your Etsy shop sales!
What is Canva?
If you aren’t already familiar with this amazingly popular website, Canva is an online design and publishing tool established in 2012. They offer an easy-to-use platform for content creation, thousands of templates (more about that later), and hundreds of assets like flyers and presentations.
From designers to non-designers alike, Canva takes a lot of the guesswork out of creating stunning designs. That’s what makes Canva the ideal place to create drool-worthy pins to help skyrocket your impressions, clicks, and (fingers crossed) sales!
Creating a Pinterest Pin – The Basics
If you’re looking to up your Pinterest game and get more visibility for your brand, it’s time to start thinking more strategically about the pins you’re sharing.
Instead of just posting a ton of generic pins and hoping for the best, take some time to really consider what you’re pinning and how it reflects on your business. Ask yourself questions like: What message am I trying to convey? What kind of aesthetic or tone do I want to convey? And most importantly, why should my audience care?
By taking a more thoughtful approach to your pins, you can create content that resonates with your target audience and helps build brand awareness. And when it comes to optimizing your pins for maximum impact, there are a few key things to keep in mind.
First, make sure your pins are visually appealing and high-quality. This means using bright, eye-catching images, clear and legible text, and a consistent visual style that reflects your brand.
Next, focus on creating pins that offer value to your audience. This could mean sharing helpful tips and tricks, showcasing your products in action, or sharing inspiring ideas and inspiration that your audience can use in their own lives.
Finally, make sure your pins are optimized for search by using relevant keywords, hashtags, and descriptions. This will help your pins show up in searches and get more visibility, clicks, and re-pins.
By following these tips and taking a more thoughtful and intentional approach to your pins, you can create content that not only looks great but also helps you connect with your audience and drive more traffic to your website or store.
Keep reading to learn how to design a pin that gets you ranked higher, with more impressions, views, clicks, and re-pins.
The ideal Pinterest pin image size is 1000 x 1500px and an aspect ratio of 2:3. Guess what? Canva makes this super simple to create. Select “Create a Design”, search for Pinterest, and Canva will automatically load a blank canvas with the best dimensions for your pin!
Make your text easy to read. I Repeat. MAKE YOUR TEXT EASY TO READ! Don’t stuff the pin with too many words either. Think about how your pin will look on a mobile device when really teeny tiny. Can you still read your text?
Limit the fonts to 3 MAX. Stay away from overly embellished fonts or very thin fonts because they are the hardest to read. More traditional fonts are always a safe bet. Check out Canva’s guide to font pairings here.
Looking for some extra help choosing a font combination? Canva’s got you covered. Try out Canva’s font combinations generator to help get you started. Within your design, select the Style tab on the far left, then choose Fonts at the top. You will see a curated list of font pairings that will look professional in your pin design!
Stick to colors that appeal to your niche or target customer. That being said, you want people to recognize your pins as part of your brand. Use the same colors, fonts, and general style or layout for all of your pins when first starting. Experiment, but stick within a “brand style”. This doesn’t mean you are married to that style, but you don’t want your pin designs to be all over the place.
Canva can help with colors too! They offer color palettes to help you get it right. You can even filter by the “theme” or look you are going for – like “fun”, “vibrant”, etc.
In general, if you have no idea what colors your target customer likes, warm or neutral tones do better. White or bright images are also winners
Headline & Text
Include a catchy headline or call to action (CTA). A catchy headline or CTA can be the difference between a pin that gets overlooked and one that goes viral. So don’t be afraid to play around with different phrases and emphasize different elements to see what resonates most with your audience.
One great way to do this is by testing out different text copy on your pins. By switching up the wording and messaging on your pins, you can maximize the chances of your content getting shared and going viral.
But no matter what kind of text you use on your pins, it’s important to make sure that people know what they’re getting when they click through. This means being clear and descriptive about what’s inside the pin, whether it’s a recipe, a DIY tutorial, a product showcase, or something else entirely.
By providing a clear and enticing preview of what’s inside your pin, you can entice your audience to click through and engage with your content. And if you’re able to consistently create pins that offer real value to your audience, you can build a loyal following and drive more traffic to your website or store.
So if you’re ready to take your Pinterest game to the next level, start experimenting with different headlines, CTAs, and text copy today. Who knows? You might just create the next viral pin!
When it comes to creating great Pinterest content, one of the most important things to keep in mind is the quality of your images.
Think about it: Pinterest is a highly visual platform, and users are often scrolling through their feeds quickly. That means your images need to capture attention quickly and hold it with exciting text or graphics (where applicable).
To make sure your images are up to par, it’s important to use high-quality photos and graphics that showcase your products or ideas in the best possible light. This means using clear, crisp images that are properly lit and composed, and avoiding blurry or pixelated images that look unprofessional.
And because nearly 90% of Pinterest activity takes place on mobile devices, it’s especially important to make sure your images are optimized for mobile. This means using product photos or mockups that look great on a small screen and are easy to see and understand at a glance.
By investing time and effort into creating high-quality images for your Pinterest content, you can increase the chances of your content getting seen, shared, and ultimately driving traffic to your website or store. So don’t skimp on the visuals – they’re one of the most important parts of a successful Pinterest strategy!
Pinterest is ranking video pins higher in the algorithm, so having animated or video pins is going to help your pin gain popularity. Designing a video pin has never been easier than with Canva. Within your pin canvas, you can choose to add a pre-made video
Start with one version of a video pin and see how it goes.
Pinterest Idea Pins are a new type of content that you can create and share on Pinterest. Think of them as mini-stories or tutorials that you can use to inspire and engage your audience.
With Idea Pins, you can include multiple images, videos, text, and even music to create a rich, immersive experience for your viewers. They’re perfect for sharing DIY tutorials, recipe ideas, fashion inspiration, travel guides, and much more.
One of the cool things about Idea Pins is that they’re highly interactive. Viewers can tap through each slide, comment on your content, and even bookmark it for later. Plus, you can track your analytics to see how your Idea Pins are performing and adjust your strategy accordingly.
Overall, Idea Pins are a fun and creative way to connect with your audience on Pinterest and share your ideas in a more dynamic and engaging way. Whether you’re a blogger, business owner, or just a creative person looking to share your passions, Idea Pins are definitely worth checking out!
Design Like A Pro
Want a pin that is practically done for you? Use Canva templates to create a pin that is professionally designed and looks amazing. Check out the Canva templates here to browse all of the pre-made templates Canva has to offer. Choose one you like, and start customizing.
Remember – the template is just the jumping-off point. You should always make the template your own and design something that matches your brand. You don’t want to have the EXACT same pin as someone else!
Change the font, colors, or imagery to something that you think your audience will really connect with.
Pinterest is a highly visual platform where users come to search for inspiration, ideas, and products. As a business owner or marketer, your main goal on Pinterest should be to create visually compelling content that will show up in search results and capture the attention of your target audience.
One of the most effective ways to drive sales on Pinterest is by showcasing your products in an engaging and shareable way. To do this, you’ll want to create eye-catching pins that highlight the key features and benefits of your products. This could include high-quality images, compelling headlines, and persuasive calls-to-action.
Keep in mind that Pinterest is a highly social platform, and users are often looking to share and save content that resonates with them. By creating pins that are both visually appealing and shareable, you can increase the reach of your products and drive more traffic to your website or store.
Ultimately, the key to success on Pinterest is to understand your target audience and create content that speaks directly to their interests and needs. With a little bit of creativity and strategic thinking, you can use Pinterest to effectively showcase your products and drive sales for your business.