| |

What’s the Magic Number: How Many Etsy Listings Should I have?

This post may contain affiliate links. Meaning that at no additional cost to you, we might receive a commission if you click through and make a purchase. Read the full disclosure here

If you’re navigating the waters of Etsy, one of the pressing questions you might have is: “How many Etsy listings should my shop ideally have?” Whether you’re envisioning 50, 100, or even a lofty 1,000, it’s important to note there isn’t a universal answer. However, there are guidelines and factors to consider that can steer you in the right direction.

Remember, this isn’t merely about populating your shop but about setting up a strategy that aligns with various influencing factors. Let’s take a look at some things you should consider when choosing how many products to list in your shop.

Understanding the Dynamics Behind Your Etsy Listing Count

Niche Competitiveness:

Every niche in Etsy has its own dynamics. Some are densely populated with sellers, while others are quite specific and tailored to a particular customer. Understanding the level of demand and competition within your chosen niche is paramount. A saturated market might require you to have a broader range of offerings to stand out. Conversely, in a less competitive niche, a few unique products could quickly garner attention.

Product Complexity:

Not all products are created equal. If your offerings are intricate, requiring detailed craftsmanship or have extensive personalization options, you may find that you can’t list as many items as a shop with more straightforward products. It’s essential to strike a balance between the complexity of your products and the number you can realistically produce and manage without compromising on quality.

Available Resources:

It’s easy to get caught up in the enthusiasm and plan for a grand shop. However, the reality of managing an Etsy shop comes down to your available resources. This doesn’t just refer to physical materials but also the time you can dedicate, the energy you have at your disposal, and your overall capacity to handle orders, inquiries, and other shop-related tasks. It’s crucial to gauge this realistically; overstretching can lead to burnout and negatively impact your shop’s reputation.

Budgetary Constraints:

Behind every successful Etsy shop is a well-planned budget. Factors like the cost of materials, storage solutions for your products, and even the packaging can all add up. Before expanding your listings, it’s worth taking a detailed look at your finances. Can you afford to produce more items? Is there a risk of overextending yourself financially? These are essential considerations to ensure the longevity and profitability of your venture.

Want FREE Etsy Listings? Use my link here to get 40 absolutely FREE listings (new shops only).

Business Goals:

Last but by no means least, what’s your vision for your Etsy shop? Are you dipping your toes into the world of online selling and view this as a side gig? Or are you envisioning a robust, full-time business? Your ambition and long-term goals will play a decisive role in shaping your strategy, from the number of listings you have to the kind of marketing efforts you’ll invest in.

The Best Number of Listings for Different Product Categories

Etsy is filled with a wide variety of products. Every product category has its own unique aspects when thinking about how many items to list. If you’re unsure about how many products you should have, this guide breaks it down by category to help you decide:

Handmade Products:

Handcrafted items are the heart and soul of Etsy, bringing with them a unique allure and personal touch. Given their distinctive nature and the time it often takes to create each piece, it’s pragmatic to start your shop with around 10-20 listings. This doesn’t mean that higher listings equate to better success rates. However, offering a varied range can bolster your shop’s visibility, especially when you’re wading through competitive waters.

Digital Products:

The digital realm, encompassing items such as templates, planners, and downloadable art, has carved a significant niche on Etsy. For those venturing into this space, presenting a spread of 50-100 listings can be a great place to start. This range allows sellers to tap into an array of long-tail keywords, amplifying search visibility. However, a word of caution: as you expand, always prioritize design quality over quantity. One easy way to grow your digital items fast is to offer variations of the main product, like creating versions in a new color palette or font.

In my experience, I have found that having a larger number of listings works well to get more sales faster. You will often see the most successful digital product shops have thousands of listings. This can take time to build, but is helpful to cater to a large audience.

Print-On-Demand Products:

The print-on-demand sector is a large and continually growing space on Etsy. The sheer ease with which products can be created means that seasoned sellers often have a vast array of listings. But if you’re new, starting with 20-50 designs is a smart move. It helps you understand what sells and where to grow next. This approach not only gives you a feel of the market but also sets a solid foundation upon which you can strategize your growth.

Craft Supplies:

People love buying craft supplies on Etsy. If you’re selling in this category, think about having 50-75 items to start. This variety makes sure you’re offering something for every kind of crafty buyer, whether they’re into sewing, jewelry-making, or anything else. 

The Power of a Diverse Product Range and How to Grow Smartly on Etsy

In the online shopping world, having a mix of different products can really set your shop apart. If you run an Etsy store, the way you showcase your items can play a big role in attracting customers. Here’s why having a variety of listings helps, and some tips to expand without feeling overwhelmed.

Benefits of Having More Product Listings

More People See Your Shop:

The more items you list, the more keywords you can utilize. This translates to increased visibility on Etsy’s search platform, ensuring organic, targeted traffic gravitates toward your offerings.

Improved Customer Browsing Experience:

Variety is the spice of life. A diverse product assortment provides potential customers with an immersive experience. It prompts longer site engagements and offers a holistic view of what your brand encompasses.

Something for Everyone’s Budget:

By catering to a range of price points, you appeal to a wider audience demographic. Whether it’s a student looking for affordable options or a collector seeking premium items, a varied price structure ensures you don’t miss out on potential sales.

Strategies to Expand without Over-Working Yourself:

Use What Works:

Instead of continuously adding new items, look within. Refine and expand on products that have garnered positive responses. This could mean introducing new color variations, tweaking design patterns, or offering different sizes based on popular demand and constructive feedback.

Smart Bundling:

Maximize your product range without the need for completely new items. Bundling is a strategic way to present existing products in fresh, appealing packages. Consider combinations that make sense, like themed sets — a journal paired with a set of art pens or a necklace with matching earrings.

Harness the Power of Tools:

Drafting the perfect product description can be a daunting task, especially when you’re looking to keep things fresh. Tools such as ChatGPT can be invaluable, guiding you through the ideation process and helping refine your descriptions, ensuring they resonate with potential buyers.

Wrapping It Up

The key to being a successful online seller is in striking a balance between diversity and manageability. A well-curated product range not only catches the eye of potential customers but also solidifies your brand’s presence in the marketplace. By smartly integrating growth strategies, you can ensure sustainable expansion without losing sight of quality and pulling your hair out in the process.


Can You Have Too Many Listings?

While there’s no set upper limit, prioritize quality over quantity. If listing quality dwindles with increasing numbers, consider refining your approach.

How Many Listings for the First Sale?

There’s no hard rule. External factors like product quality, niche competitiveness, and marketing play significant roles. Focus on crafting valuable offerings over hitting a listing count. 

Etsy’s Minimum Listing Requirement?

To open an Etsy shop, just one listing is necessary. Any notion beyond this, such as needing five listings, is a myth.

Does Etsy Favor a Particular Number of Listings?

No, Etsy doesn’t have a preference. However, a wider keyword variety, courtesy of more listings, can bolster shop performance.

You Might Also Like:

Similar Posts